Last month Google Analytics changed the tracking code. With this change of tracking, I received a lot of questions regarding the e-commerce tracking of web shops. When you changed your old tracking code with the new one, e-commerce tracking stopped working. Therefor I revisited the original e-commerce tracking contribution so it’s compatible with the new Google Analytics code.
With the contribution you can track every successful transaction made from your store within Google Analytics. With the trackable transactions you can see from what referral the transaction came from. This is highly recommended when you have an affiliate deal, link deal on other (partner) websites or advertise on Google AdWords or Yahoo!. Now you can calculate the true ROI and invest more accurate to achieve higher leads.
Download the (updated) Google Analytics beta e-commerce tracking contribution v2.1.1
Q: Is it necessary to update from Urchin to the new Beta code?
A: To be ahead of mandatory updates, yes. Google announced that the old Analytics Urchin tracking would be supported for at least 12 months.
Q: There is no button “e-commerce” in my Analytics menu
A: E-commerce tracking is not enabled for your website. You can enable this in the profile settings of “Main Website Profile Information”. Enable “Yes, an E-Commerce Site” to track your transactions.