Archive for the 'Research' Category

Canonical URL Affiliate edition

Last week Richardo Dacosta asked me a very interesting question:

Your contribution prevents the spiders from reading the osCsid. Would I be able to use it to prevent spiders from seeing lets say: “ref=53&affiliate_banner_id=16″ from my affiliates? if so, what do I have to do to make it work?

In my last days to my wedding, it got me thinking and finding (another) quick and dirty solution, to redirect search engines to the right URL without the affiliate references. This way links from affiliate websites add up to your original (product) page!

Read on: Canonical contribution Affiliate edition

Track search queries

If you have your own shop, you are on top of numbers. In order to serve your customers better you give them as much as you possibly can in terms like service, product information and product suggestions. Since the most valuable numbers can be collected in Google Analytics (like amount of visitors, keywords and general e-commerce tracking) this contribution adds even more valuable information to Analytics.

Collect what your visitors search for
To spot trends early it’s a good idea to track the search queries of your visitors. This allows you to catch misspellings or related items with an high demand. With this information you can e.g. put common misspellings in the description of an item or start selling related products to items you already sell.

A few contributions already allowed you to track search queries, but most of them collected them in the administrator panel. To keep the administrator as clean as possible, you want to collect information in a environment capable and designed for tracking information. Google Analytics suits this job. Therefor you can find your visitors search queries from your shop back in your Analytics account.

How does it work? Read on!

Find the most authoritative websites on the web

Always wanted to know which websites in your country have the most authority on the internet?

This clever trick will show it instantly. The ingredients: A web browser.
Open your web browser and point it to Google. Choose a country of the Google website you want to check the authority for – e.g. Google.nl for the Netherlands or Google.co.uk to check the websites with the most authority in the United Kingdom.

Now, to find the websites with the most authority all you have to do is search for www. So, do a search for www in Google and voila, Google will come up with the results. The resulting websites are the ones with the most authority for that specific country. Maximum coolex!

Why would these results come up for the www search query?
See how you can find the most authoritative domains…

How hot is valentine’s day?

No, it’s not about the weather nor the rating of your partner. Valentine’s day from a marketing point of view is also hot, right? Turning more and more into a commercial event, valentine’s day is hot stuff. In the days before valentine’s day you better have your mind set on a original gift for your beloved one(s). I got my love this original gift: Chocolate Mii’s! Representing my girlfriend and me in Nintendo’s Wii, Mii form. Cute huh? (although I got the chocolate color wrong ;-))

Anyway, now i’ve got you all excited for valentine’s day let’s do a little research how popular valentine’s day is, in comparison to e.g. easter, thanksgiving, Christmas or the superbowl. Ok, I skipped the latter because it felt in the same “interest” time frame. How hot are these (commercial) days in comparison to each other? Have a look:
Find out how popular the holiday season is…