Webshoptimizer

If you have your own shop, you are on top of numbers. In order to serve your customers better you give them as much as you possibly can in terms like service, product information and product suggestions. Since the most valuable numbers can be collected in Google Analytics (like amount of visitors, keywords and general e-commerce tracking) this contribution adds even more valuable information to Analytics.

Collect what your visitors search for
To spot trends early it’s a good idea to track the search queries of your visitors. This allows you to catch misspellings or related items with an high demand. With this information you can e.g. put common misspellings in the description of an item or start selling related products to items you already sell.

A few contributions already allowed you to track search queries, but most of them collected them in the administrator panel. To keep the administrator as clean as possible, you want to collect information in a environment capable and designed for tracking information. Google Analytics suits this job. Therefor you can find your visitors search queries from your shop back in your Analytics account.

How does it work? Read on!

I want to say “obrigado” to Marcello Eduardo for translating the Google Analytics Beta Tracking contribution in Portugese. Thanks a lot!
You can get the contribution here: Google Analytics Beta Transaction tracking

Translations are welcome. Anyone prefer a Dutch translation?

Off-topic: yes, I am gonna write some more posts in the near future. I promise.

Today, PhoenixMedien released some bug fixes for “Google Analytics (beta) with E-commerce” contribution. This allows you to track your transactions with Google Analytics Beta statistics.

The following fixes are included:

- add_slashes() to allow quotes in product and category name
- number_format() don’t uses comma as thousands separator
- simplified installation in footer.php for ecommerce tracking

Get the new contribution: Google Analytics (beta) with E-commerce

I was aware of those nasty bugs (easy to say), but did’nt have the time yet to fix them (shame on me). Thank you a lot PhoenixMedien!

If you have problems with the contribution, feel free to contact me.

I wanted to do this a lot earlier. Back then I stumbled upon some programming issues. My customer said back then that he did not need it anyway (silly him!), so I never finished the job.

Last month Google Analytics changed the tracking code. With this change of tracking, I received a lot of questions regarding the e-commerce tracking of web shops. When you changed your old tracking code with the new one, e-commerce tracking stopped working. Therefor I revisited the original e-commerce tracking contribution so it’s compatible with the new Google Analytics code.

With the contribution you can track every successful transaction made from your store within Google Analytics. With the trackable transactions you can see from what referral the transaction came from. This is highly recommended when you have an affiliate deal, link deal on other (partner) websites or advertise on Google AdWords or Yahoo!. Now you can calculate the true ROI and invest more accurate to achieve higher leads.

Download the (updated) Google Analytics beta e-commerce tracking contribution v2.1.1

Q: Is it necessary to update from Urchin to the new Beta code?
A: To be ahead of mandatory updates, yes. Google announced that the old Analytics Urchin tracking would be supported for at least 12 months.

Q: There is no button “e-commerce” in my Analytics menu
A: E-commerce tracking is not enabled for your website. You can enable this in the profile settings of “Main Website Profile Information”. Enable “Yes, an E-Commerce Site” to track your transactions.

Update: This contribution can only keep track of one item. Multiple items won’t work, yet! I’m working on an update asap.